Design, Art Direction // Publication Design

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Design, Art Direction: Ursula Casanova
Design Assistance: Lisa Pavia, Kacie Forbes
Cover Design (Cultivar 2): Lisa Pavia
Managing Editor: Lauren Fay Carlson
Copywriting: Lauren Fay Carlson, Cassandra Beach, Lisa Pavia, Mark VanTongeren, Ursula Casanova, James Fry
Photography: Julie Line—Big Event Studios, James Fry, AJ Willett, Lina Lash
Product Photography: Luke Nemitz, Ursula Casanova

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West Michigan Professional ADDY - Silver (Cultivar 1)

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Cultivar is Ferris Coffee & Nut Co.'s biannual publication aimed at all of Ferris' customers with the purpose of telling our stories in more detail and to share notable company-wide news. I led and developed the publication's structure and information system for both volumes. Our team worked together to develop and outline stories and worked with a copy editor to aid with copywriting tasks and management.