Carefree Caribbean Collection

2023

Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection
Carefree Caribbean Collection

In 2023, our Home Fragrance team was tasked with concepting ideas around a "Carefree Caribbean Collection" theme to pitch to Target, in order to claim more shelf real estate in their stores. I worked alongside CMF, and marketing to concept and create three ideas and bring them to life. Even though each concept only had full artwork for two fragrances, our pitch was so successful that Target picked up the entire collection. After a concept was picked, I created and produced artwork for not only our large tumblers, but also for the large apothecary jars, for the remaining fragrances. The entire project consisted of 12 SKUs.

Date: 2023
Role: Design, Production
Client: Newell Brands, Yankee Candle