Lush Gourmet Foods Packaging Refresh

Art Direction // Package Design // Branding & Identity

_
Art Direction, Brand Refresh, Design: Ursula Casanova
Design Assistance: Lisa Pavia
Copywriting: Bisera Urdarevik, Cassandra Beach
Product Photography: Julie Line—Big Event Studios, James Fry

_
West Michigan Professional ADDY - Silver

_
Lush Gourmet Foods is a specialty nut and snacking sub-brand of Ferris Coffee & Nut Co. The brand's focus is on simple ingredients and unique flavor combinations. In 2017, I had the privilege to redesign Lush Gourmet Food's entire product line; this included a peanut line, almond line and a line of artisan mixes. The redesign included new typography guidelines, new colors, and new illustrations. However, the redesign went beyond aesthetics as we also changed up the form and net weights of the single-serve pouches, large pouches and mix containers to accommodate customer requests and hit a better price point. We also took this opportunity to update all back panel information to meet the requirements of the FDA's new nutritional information system.

Overall, the redesign elevated Lush's brand to match the integrity and refined nature of the products inside.