Copy: What’s real to you is an illusion based on your own perception. The Exploratorium is a place where curiosity is encouraged and perceiving is done with more than your eyes.
Copy: What’s real to you is an illusion based on your own perception. The Exploratorium is a place where questioning everything is encouraged and curiosity, rewarded.
Exploratorium
Art Direction // Design // Copywriting
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The Exploratorium is a museum of science and human perception located in San Francisco. The founder of the museum, Dr. J. Robert Oppenheimer, strongly believed in learning through asking questions and strived to instill and encourage curiosity in all.
This ad campaign communicates Oppenheimer’s vision and approach through striking and intriguing visuals that the viewer can interact with. The copy makes them question what they are seeing and attracts them to the museum by instilling curiosity.
