Ferris Brew Crew

Art Direction // Branding & Identity

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Art Direction, Design: Ursula Casanova
Copywriting: David VanTongeren

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Brew Crew is the Ferris coffee shop's mug club membership and provides users with discounts, classes and free stuff.

Even though it is a part of Ferris, Brew Crew has its own distinct art direction and voice to better fit the coffee shop's audience. The bold and colorful style was developed to fit the tongue-in-cheek tone and voice and is consistently used through all of its touchpoints including buttons, posters, foldouts and more.