Sharpie Black Friday + Holiday Special Edition Packaging

Every year, Sharpie has special limited-edition packaging for Black Friday and the Holidays. This packaging consists of custom illustrations for each retailer.

For this project, my role was to illustrate, and design the main limited-edition packs for Target, Walmart and Costco. This consisted of custom illustrations for each pack, barrel art design for a limited-edition marker for Walmart, and illustrations for the coloring pages included in each pack. In addition to these packs, me and another designer worked together to make more generic holiday-themed packs for those retailers.

In the starting phase of this project, I led a team of designers and participated in several sketching workshops to generate as many ideas as possible. From there, we took the best ideas and refined until completion. This project consisted of extremely tight deadlines, and a large number of changes and edits to make sure we were meeting our retailers' needs. I worked with our design managers, brand, marketing, and sales teams to ensure another successful holiday launch.